Brand
Construction Model
We work closely with our clients to define the strategic approach for their brand
in a changing multicultural environment.
- Strategic Planning
- Brand Architecture
- Brand Positioning
- Retail Customer Experience
- Brand Identity
- Creative Concept
- Communicacion Strategy
Methodologies
Deep DIVE
We conduct a thorough investigation of your business category
Brand WORKS
We identify the strategy structure of competitor brands
Brand DNA
We work with you to define the positioning of your brand
Brand Key
Development of brand positioning
Brand Laddering
We define the functional and emotional benefits of your products and services
Brand Difference
Visual manifestation of brand positioning through its graphic identity
Brand Guide (AISAS)
We establish ways to connect with your customers
Brand Story
We write the story your brand will communicate
Brand Retail XP
We define the look and feel of your points of sale
Do you want to learn more about how we work?
CONTACT USConsumer Analysis
At VRTC, our creative and strategic teams challenge the unknown with custom solutions that improve the relationship between brand and consumer.
Buyer Persona
The outline of your targetThis outlines the description of the consumer’s demographic and psychographic factors, preferences, interests, consumption habits, objectives, values, challenges, motivations, fears, and frustrations.
Empathy Map
What’s your ideal consumer like?It’s important to know this in order to understand the user and put ourselves in their shoes, analyzing six key aspects: what the user thinks, feels, hears, does, sees, needs, and is “hurt” by.
Customer Journey
The journey your key target goes onThe customer journey helps us detect critical contact points that allow us to improve the relationship between consumers and brands.
Digital Strategy
We encourage brand engagement through original content related to the target audience's feelings, needs, habits, and desires.
Listening
Ecosystem
Management
Strategy
Strategy
Web development
We create web experiences with a human perspective, based on functionality and ease of use.
E-Commerce Strategy
Brand growth opportunitiesWe take a strategic approach to build e-commerce channels in order to drive growth.
Marketplaces
We increase your online points of saleWe help brands offer their products the right way in the marketplaces.
SEO-Friendly Websites
Websites that appear where they shouldWe build search engine-friendly sites that address user concerns.
We want to listen and learn more about your brand. Fill out the form, and let's start fresh with your consumers.
CONTACT US