The challenge
Keeping a strong immune system is a main concern for everyone and preventing the flu and other respiratory illnesses is key in every home.
For Redoxon, we developed a digital strategy around the at-home prevention of common diseases, showcasing the importance of daily vitamin C & zinc intake.
What we did
Health can be fun
We used social media to communicate all the benefits of vitamin C & zinc for the whole family, through a splashy, cute character that mimics the shape of the effervescent Redoxon tablet.
Furthermore, we ran a campaign on digital channels and 3rd party websites popular with our target audiences to create awareness about the product and where to find it.
Services provided on this project
Creative Concept
Brand Positioning
Digital Strategy
Content Strategy
Ad Buying Strategy
SEO - Friendly Website
Strategic Planning
